November issue of Orthotown Magazine: OrthoSynetics’ Company Profile and interview with CEO David J. Marks

This month, Orthotown magazine sat down with David J. Marks, CEO of OrthoSynetics, as he answered questions about how, and what OrthoSynetics does to help orthodontists achieve business success.

Marks talked about our mission, our team and its experience, our services and how we package them, our resources, our expert skill-sets, our hands-on support for orthodontists, our success and how we measure it, and what separates OrthoSynetics from our competitors.

Ultimately our goal is to help doctors and practices reach their full potential. In order to do that, we provide a list of services, available in fully customizable service packages, to assist each individual business at any point in their practice life stage. A list of those services can be found here on our website.

The main, clear-cut bottom line that Marks communicated in the interview is that OrthoSynetics has a highly qualified team of more than 100 professionals who are each experts in their field, and who are dedicated to helping practices grow and producing measurable results.

“We measure our results by the individual doctor’s level of satisfaction on OSI’s achievement of the goals we initially set together when they became a client,” Marks said.

To read the complete interview in the November issue of Orthotown Magazine, click here. 


Doctors! To speak with someone at OrthoSynetics today about how to take your practice to the next level,  call our New Business phone line at 877-OSI-1111 and one of our New Business Specialists and a Practice Consultant will discuss your goals with you and analyze where we can assist your practice. Visit us online at www.orthosynetics.com

Who do we serve, what do we do, why should you care and how can we help? Your questions, answered here.

You can find out more about how OrthoSynetics can take your practice from good to great in this month's issue of Orthotown Magazine. Here is a brief rundown of what to expect in the issue.

Who?

OrthoSynetics’ is in the business of helping orthodontists. We currently serve about 300 orthodontic practices nationwide, and we are the only nationally focused (38 states, Puerto Rico and soon to be Canada) full-service, orthodontic practice management company in the industry today.

What?

Our purpose is to help doctors realize the full potential of their practice. We have a team of more than 100 professional who are all experts in their respective areas. As our work thus far has proven, this means improved new patient starts, significant increases in profitability and overall improved quality of life for our clients.

Why?

On average, our affiliates have continued to grow their patient starts as well as their net income over the last three years in a difficult economy, while the average orthodontist has declined in both, some at double-digit rates.

We also know that service needs vary depending on the practice life stage. For that reason, we have a skill set that includes expertise for newly in-practice doctors, doctors in a growth stage of their career, as well as those planning retirement or a sale in the next five years.

• Newly in-practice doctors typically utilize our “Newly In-Practice” program, which provides the services a new orthodontist needs to begin a successful practice while saving the orthodontist approximately $110,000 in their first year in comparison to market rates (after including our nominal fees). 
• A growing practice can benefit from our sophisticated marketing, practice consulting, purchasing, real estate, recruiting and equipment financing services. 
• We can help the mature practice kick-start growth, recruit associates, tune up “best practices” and begin to look at a transition plan in the future. 
• The practice in transition can benefit from our legal departments expertise in practice sales as well as recruitment of buyers. 

At any stage, a practice can expect to have a team of 30 individuals working together to ensure success for the practice. We also dedicate a Practice Account Executive to each and every practice, ensuring all service expectations and financial returns are on target each month.

How?

First, we perform an initial assessment of the practice operations and identify opportunities for potential growth and efficiencies. Then, one of our business development consultants provides service package recommendations tailored to the needs of the individual doctor.

Our service packages are fully customizable, however, with a suite of business services that includes:

• Practice development and enhancement consulting
• Purchasing
• Revenue cycle management
• Practice accounting
• Business insurance
• Practice and equipment financing
• Marketing
• Real estate/construction/facility management services
• Human resources management
• Patient insurance/benefits/eligibility verifitcation
• Recruiting
• Practice transition planning and implementation

Our other invaluable resources include:

• The equivalent of a full-service marketing firm in-house, allowing us to develop practice branding marketing campaigns 
• In-house legal counsel for HR issues, loan or sale closings, and everyday business matters and legal questions 
• The ability to recruit employees and associates for practices 
• Key partnerships with industry suppliers, leveraging our 300 practice locations, to provide clients with ideal products at the best possible price

And we make it simple. Call our new business phone line at 877-OSI-1111 and one of our New Business Specialists and a Practice Consultant will discuss the doctor’s goals with you and analyze where OSI can assist your practice. 

5 Reasons Your Practice Should Start a Blog

A blog can be a highly affordable and effective tool to promote your practice with.  Here are 5 reasons your Practice should start a blog:

Increase your web presence

A well-maintained blog can be the best way to increase your practice’s web presence and improve SEO.  If someone searches for local dentists or orthodontists in your area, you want to be one for first results that pop up.  A blog helps you climb that list and become the number one search result on Google.

Publish interesting and useful content

A blog offers you and your practice an online platform to publish information to the masses.  Write and publish useful and interesting content on the blog to attract readers, current clients, potential clients, etc.  A blog also allows your practice a platform to share news and updates regarding the practice as well.

Build an online following

By publishing interesting and useful content on the blog, you will attract an online following.  People will subscribe to the blog, and if your blog is quality enough, they will refer their social networks to the blog too.  Building an online following can be highly influential and a blog allows you to do this.

Build Credibility, Authority, and Trust

Now that your practice’s blog is building a thriving online community, your practice is now building credibility, authority, and trust.  Use a blog to solidify yourself and your practice as the number one practice in the region.

It’s Cost Effective!

You can start a blog on Wordpress for free.  You can invest into a more dynamic or customized theme for the blog, but overall, a blog is perhaps the most cost effective social media tool that your practice can take advantage of.

For more information on how OrthoSynetics can assist you and your practice, please visit our website at: www.orthosynetics.com, or call us at 1-877-OSI-1111

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The Do’s and Do Not's of Twitter for Orthodontists

Twitter can be an effective and free tool for orthodontists to use to promote their practice, connect with the local community, and to build relationships.  Below are five Do’s and five Do Not’s of Twitter for Orthodontists.

Do’s…

1.     Have a Complete Profile.  Fill out your Twitter bio and upload a professional picture.  Make sure your website and location are evident.  If you want to go the extra mile, get a personal background for your Twitter too.

2.     Be Local.  From the start, focus on your community.  Find and follow every local organization, local businesses, and local people.  You can do this by searching the town or city of your practice.

3.     Give Value.  Use Twitter to share relevant and useful information with your followers.  Retweet interesting information you find from other users on Twitter, or share helpful articles you find that can help your customers.  If you have a blog, be sure to share your blog posts on twitter too.

4.     Interact.  Invest the time necessarily to interact and build relationships over Twitter.  If someone retweets your tweet, thank them!  Always check your messages and even throw out shout outs via @_______ every now and then.

5.     Use Hash Tags.  Become knowledgeable of hash tags and use them effectively. Find hash tags that are popular in your community and use them.  Even invent a new hash tag for your own practice (#BestOrthodontist for example) and encourage your followers to use it.

 Do Not’s…

1.     Be Inactive.  Do not be invisible on Twitter.  An inactive Twitter is more of a liability than no Twitter at all. 

2.     Promote too hard.  Don’t make 100% of your content on Twitter be all promotion.  That is spam.  Have a healthy balance of a little promotion here and there mixed with sharing information and interaction with followers.

3.     Tweet too much or too little.  Again, balance is the key theme.  Don’t tweet 50 times an hour, but definitely tweet more than 50 times a week.  Find the right balance that suits your schedule and social media strategy.  Too much or too little will not attract followers.

4.     Autopilot 100%.  It is ok to use services that allow you to schedule tweets like TweetDeck or HootSuite, but don’t rely 100% on automating all of your tweets.  Balance scheduled tweets with real time tweets.

5.     Half fast it.  If you are going to invest time and energy into Twitter, then put 100% into, not just 50 or even 70%.  This means that you must take the time necessary to create a thorough and complete social media strategy on twitter; share information daily, and take time to genuinely interact with followers and connect with the community. 

For more information on how OrthoSynetics can assist you and your practice, please visit our website at: www.orthosynetics.com, or call us at 1-877-OSI-1111

If you found this article helpful, please share it with others! Find us on Facebook and twitter too!

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Top 10 worst things a patient can do at the orthodontists office

Here is a list of our favorite worst things patients can do at the orthodontist office from the humorous list courtesy of BracesInfo. Do you have a funny story you would like to share? Tell us below!

1. Asking, “Will this hurt?” every 15 seconds.
2. Seeing how many times they can burp while the assistant is working on their mouth.
3. Eating lots of onions right before the appointment, without taking a breath mint.
4. Telling the orthodontist how uncomfortable the chair is and moving to a more comfortable position every 30 seconds.
5. Starting a rubber band fight in the waiting room.
6. Trading names/appointments with the person next to them in the waiting room. “Are you sure you are Melissa Smith? You look like a boy.”
7. Coating their braces with chewing gum or fudge before coming to the appointment. The extra sticky kind.
8. Wearing a set of "Dracula teeth" to the appointment instead of the retainer.
9. Seeing if they can make their rubber bands shoot out when they open their mouth while targeting the orthodontist’s assistant.
10. Screaming, really loud.

 For more information on how OrthoSynetics can assist you and your practice, please visit our website at: www.orthosynetics.com, or call us at 1-877-OSI-1111


If you found this article helpful, please share it with others! Find us on Facebook and twitter too!

facebook.com/orthosynetics

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