11/15/11

Who do we serve, what do we do, why should you care and how can we help? Your questions, answered here.


You can find out more about how OrthoSynetics can take your practice from good to great in this month's issue of Orthotown Magazine. Here is a brief rundown of what to expect in the issue.

Who?
OrthoSynetics’ is in the business of helping orthodontists. We currently serve about 300 orthodontic practices nationwide, and we are the only nationally focused (38 states, Puerto Rico and soon to be Canada) full-service, orthodontic practice management company in the industry today.

What?
Our purpose is to help doctors realize the full potential of their practice. We have a team of more than 100 professional who are all experts in their respective areas. As our work thus far has proven, this means improved new patient starts, significant increases in profitability and overall improved quality of life for our clients.

Why?
On average, our affiliates have continued to grow their patient starts as well as their net income over the last three years in a difficult economy, while the average orthodontist has declined in both, some at double-digit rates.

We also know that service needs vary depending on the practice life stage. For that reason, we have a skill set that includes expertise for newly in-practice doctors, doctors in a growth stage of their career, as well as those planning retirement or a sale in the next five years.
  • Newly in-practice doctors typically utilize our “Newly In-Practice” program, which provides the services a new orthodontist needs to begin a successful practice while saving the orthodontist approximately $110,000 in their first year in comparison to market rates (after including our nominal fees). 
  • A growing practice can benefit from our sophisticated marketing, practice consulting, purchasing, real estate, recruiting and equipment financing services. 
  • We can help the mature practice kick-start growth, recruit associates, tune up “best practices” and begin to look at a transition plan in the future. 
  • The practice in transition can benefit from our legal departments expertise in practice sales as well as recruitment of buyers. 
At any stage, a practice can expect to have a team of 30 individuals working together to ensure success for the practice. We also dedicate a Practice Account Executive to each and every practice, ensuring all service expectations and financial returns are on target each month.

How?
First, we perform an initial assessment of the practice operations and identify opportunities for potential growth and efficiencies. Then, one of our business development consultants provides service package recommendations tailored to the needs of the individual doctor.

Our service packages are fully customizable, however, with a suite of business services that includes:
  • Practice development and enhancement consulting
  • Purchasing
  • Revenue cycle management
  • Practice accounting
  • Business insurance
  • Practice and equipment financing
  • Marketing
  • Real estate/construction/facility management services
  • Human resources management
  • Patient insurance/benefits/eligibility verifitcation
  • Recruiting
  • Practice transition planning and implementation
Our other invaluable resources include:
  • The equivalent of a full-service marketing firm in-house, allowing us to develop practice branding marketing campaigns 
  • In-house legal counsel for HR issues, loan or sale closings, and everyday business matters and legal questions 
  • The ability to recruit employees and associates for practices 
  • Key partnerships with industry suppliers, leveraging our 300 practice locations, to provide clients with ideal products at the best possible price
And we make it simple. Call our new business phone line at 877-OSI-1111 and one of our New Business Specialists and a Practice Consultant will discuss the doctor’s goals with you and analyze where OSI can assist your practice.